=LDR 22 4500 =001 597 =082 04$a1991 KIN =100 1\$aKing, Joseph C. =245 10$aA case study of consumer behaviour and motivation in Mullingar =260 \\$aDublin :$bUniversity of Dublin, Trinity College,$c1991 =650 \0$aDissertations =852 \\$bStaff Coffee Room$h1991 KIN